Do you know what is Google AMP or Accelerated Mobile Page and what are its advantages and disadvantages. If you are using the Internet on your phone, then you must have noticed that at the bottom of many websites there is an AMP symbol which has an arrow mark.
Have you ever thought about it, what is it and what benefit does a site get from it? As we all know that ever since Smartphones have entered the market, their use has increased a lot as compared to computer systems.
A report has shown that about 75% people in the world have mobile phones and 57% of them use the Internet from their phones. And to improve this user experience, Google started AMP so that people can open any website on their mobile very quickly and easily.
And it was also liked by the people because it is more mobile friendly and has many benefits. So today we will learn completely about it in this article, what is Google AMP and what are its advantages and disadvantages. Then what is the delay, let’s start.
AMP or its full form is Accelerated Mobile Pages. It is an open-source framework with the help of which it helps in converting any pages into mobile friendly pages so that it can deliver any content very easily.
Basically it works as an application with the help of which all web pages become mobile friendly. This application has been designed in such a way that it makes it faster to open web pages.
AMP contains HTML, JS and Cache Libraries, with the help of which it makes any website more user specific and accelerates its load time for mobile devices even if it contains rich content like PDFs, video or audio.
Accelerated Mobile Pages or AMP is the bare-bones version of any website’s mobile pages. This application displays only those things which are most important in the pages of a website and it ignores other things which take time for the website to load.
In such a situation, mobile pages automatically open very fast. Due to which users also get more time to read the content of the website.
By now you must have got some idea about Google AMP and how important it is for us, so let us now look at its advantages and disadvantages and know what are the positive and negative effects of its use in a website. Are.
1. Speeds up the loading time of the website
If you are a mobile user then you must have noticed that the loading time of websites has increased significantly due to the implementation of AMP. It does not load unnecessary extensions due to which sites open fast.
2. Increases the server performance of a website
Because sites open fast, which brings a lot of traffic to the website and due to which there is not much load on the server and server performance increases.
3. Helps in increasing mobile ranking
This does not directly increase the mobile ranking but it definitely increases indirectly because the sites open faster due to which the response time of the website gets better and the traffic also starts increasing and ultimately this increases the mobile ranking.
4. Helps mobile users in surfing
As we know how difficult it is to surf on mobile if it is loading slowly. But with the help of AMP, the loading time is reduced to a great extent, which helps mobile users in surfing.
5. This is a boon for informational websites
This is a boon for information websites because these websites do not contain many videos or pictures and contain more text and if these unnecessary extensions are removed then the website automatically becomes faster.
Disadvantages of AMP (Accelerated Mobile Pages disadvantages)
1. Website performance increases with the help of Cache.
Yes, of course the performance of the website increases with the help of Cache but it has a negative effect for that website because a lot of cache memory is used only in storing the site.
2. AMP puts poor performance on website analytics
Yes, AMP definitely supports Google Analytics but for this, many different tags will have to be used in those AMP pages and it is not so easy to implement it. And this reduces the usage of analytics in the website to some extent. Which puts a bad flow on the website.
3. Reduces Advertisement Revenue
As we know that with the use of AMP, the amount of advertisements in the website reduces to a great extent, due to which there is a huge loss in its advertisement revenue and bloggers have to lose some part of their earnings.
4. This is not good for E Commerce website
E Commerce Websites have maximum number of ads and there are more pictures to show the product and less text. With the use of AMP, all these things will be removed which will affect their revenue.
5. Ranking Factor does not depend on this
Google has clearly said that AMP has no role in the ranking of the website. So the bloggers who might be thinking that how to implement AMP?
I think now you must have understood what Google Accelerated Mobile Page (AMP) is. It is very easy for developers to implement it but it is not that easy for small business owners to use it in their website.
To use it you definitely need some technical knowledge. Here I have mentioned some methods by which it can be implemented.
1. Coding It Directly
This method is the most difficult because in this you will have to edit the code of your website, for which you should have a good understanding of HTML, CSS and JavaScript.
2. Using a Content Management System
You will be very happy to know that there are some CMS platforms which are now providing AMP support. WordPress is at the forefront of all these because it is easiest to implement AMP here. Apart from this, there are two more platforms Joomla and Drupal.
3. WordPress, Drupal, & Joomla
If you are using WordPress then you can translate your post into AMP only by using AMP Plugin. For Drupal you can use Drupal AMP module and for Joomla you can use wbAMP.
Speed is important for all websites, whether small or big. The main purpose of Google AMP is to make your site fast for mobile users. According to me, we should give some time for Google AMP to grow, we should see how it is developing in the coming time.
Keeping all these things in mind, we should think whether we should use AMP in our website or not.
I sincerely hope that I have helped you guys understand what is Google AMP? Gave complete information about what are its advantages and disadvantages and I hope you people have understood about Google AMP.
